The longer answer.
Average order value is total revenue divided by total orders. AOV is increased by post-purchase upsells, bundle pricing, order-bumps at checkout, and tiered pricing structures. Kavieo's funnel templates include upsell flows specifically to lift AOV. A 20% AOV lift on the same traffic is mathematically equivalent to a 20% lift in conversion rate — but usually easier to achieve.
Priyanshu Kumar — Founder of Kavieo
Part of the Kavieo Creator Economy Glossary, written from inside the platform. Cross-references to related terms below.
The percentage of visitors who complete the desired action — usually a purchase — out of total visitors.
Total revenue a single customer generates across all their purchases over their lifetime as a customer.
Offering an additional, higher-value product immediately after the initial purchase — usually doubles AOV when done right.