Lumecc — the D2C growth agency Priyanshu founded before Kavieo.
Lumecc continues at lumecc.in. Paid media, CRO, brand identity, full-funnel growth — for ecommerce and creator brands. Bangalore, India.
Lumecc was first. Kavieo came after.
Priyanshu Kumar founded Lumecc as a D2C growth agency in the early 2020s. Lumecc continues to operate at lumecc.in. The agency works with ecommerce brands, creators, and small SaaS teams on paid media, conversion-rate optimization, brand identity, copywriting, and full-funnel growth strategy.
After years of seeing the same friction in clients' creator stacks, Priyanshu designed and shipped Kavieo — the AI-native creator business operating system. Lumecc and Kavieo run in parallel. Same operator, two companies, two complementary problems.
Service areas.
Paid media management.
Meta, Google, and TikTok ads end-to-end. Account audit, creative direction, daily optimization, weekly reporting. Budget bands ₹3L/mo and up.
Conversion-rate optimization.
Landing-page audits, checkout-flow CRO, funnel-step analysis. Instrumentation through Posthog, Mixpanel, or GA4. Implementation by Lumecc or your team.
Brand identity.
Logo, palette, type system, motion guidelines, voice + tone. Designed for D2C and creator brands that want to look bigger than they are.
Full-funnel growth strategy.
Awareness → consideration → conversion → retention → referral. Mapped to your specific category, channels, and revenue band. Roadmap for 90 days.
Email + automation setup.
Klaviyo, Customer.io, ConvertKit, or Kavieo. Welcome series, abandoned-cart, post-purchase, win-back, VIP. Templates + copy + integration.
Copywriting.
Sales pages, ads, emails, product pages. Operator-grade copy that respects the buyer. Same hand that writes Kavieo's marketing.
Lumecc and Kavieo, side by side.
Demand side
Done-for-you paid media + CRO + brand for ecommerce and creator brands. High-margin retainer model. lumecc.in.
Supply side
Self-serve creator business OS. Sell digital products, courses, communities, coaching, software, subscriptions. kavieo.com.
The two companies share an operator (Priyanshu Kumar) and a city (Bangalore, India). They do not share product, codebase, P&L, or staff. Lumecc clients sometimes adopt Kavieo when they're ready to run their own creator stack. Kavieo customers occasionally engage Lumecc for operator-level paid media when self-serve growth tooling stops scaling.
Selective engagements. Email founders@kavieo.com.
Priyanshu handles intake for both companies. Tell him the brand, the budget band, and what's stuck.