How to sell digital products — the operator's playbook.
1. Pick a product type that matches your audience.
Audiences buy in patterns. YouTubers sell preset packs and templates. Coaches sell intake-led 1:1s. Course creators sell cohort programs. Match the product type to what your audience already pays you implicit attention for.
2. Price it 2× higher than feels comfortable.
First-time sellers under-price. ₹500 ebooks rarely move; ₹2,500 ebooks with a clear outcome do. Premium pricing telegraphs premium content. Test ₹999 / ₹2,499 / ₹4,999 anchors.
3. Write the sales page in your voice (or use AI).
Headline + outcome + bullets + objections + CTA. That's the page. Kavieo's AI drafts it from a two-sentence brief; edit anything that doesn't sound like you.
4. Take payment without a marketplace.
Marketplace fees compound. Razorpay (INR + USD) and Stripe (worldwide) settle directly to your bank. Kavieo's platform fee is 1–5% — far below Gumroad's 10%.
5. Deliver with a CDN, not Google Drive.
Drive links break, get blocked, leak. Kavieo gates the file behind verified purchase, rotates tokens, and serves from a CDN. Your buyers get the file in seconds.
6. Email automate the welcome and the upsell.
60% of digital-product revenue happens after the first sale, in follow-up. Set the welcome sequence and one upsell — Kavieo's automation engine fires both off the purchase event.
7. Drive traffic — paid first, organic second.
Boring answer: Meta ads. Test ₹500/day on a single creative for 7 days. Track via UTMs back to your kavieo.com/yourbrand storefront. Once you find a winner, scale and replicate to TikTok/YouTube Shorts.
Priyanshu Kumar
Founder and CEO of Kavieo. Previously founded Lumecc, a D2C growth agency. Builds platforms end-to-end from Bangalore.