The longer answer.
Email automation refers to email sequences that fire automatically based on triggers (events) rather than being sent as one-off broadcasts. Common triggers: purchase confirmation, welcome sequence on signup, cart abandonment, course completion, community-member onboarding. Kavieo's automation engine supports six trigger types and six action types (send email, add tag, wait, branch, SMS, webhook) with branching logic. Email automation typically drives 30-50% of total email-channel revenue in a creator business.
Priyanshu Kumar — Founder of Kavieo
Part of the Kavieo Creator Economy Glossary, written from inside the platform. Cross-references to related terms below.
Software to manage every contact, buyer, and lead — segmentation, tagging, and automation against cohorts.
Content released to subscribers on a schedule (daily, weekly) instead of all at once — used for courses, newsletters, and onboarding sequences.
An integrated software platform that bundles every tool a digital creator needs to run a business — storefront, courses, community, email, CRM — into one workspace.