The longer answer.
Drip content is content released on a schedule rather than dumped all at once. The most common application is in cohort courses (release Module 2 seven days after Module 1) and onboarding sequences (welcome email day 0, how-to-use day 2, ask-for-testimonial day 7). Drip cadence affects completion rates and refund rates significantly — too fast feels overwhelming, too slow feels underbaked. Kavieo's automation engine supports drip release across courses, communities, and email sequences.
Priyanshu Kumar — Founder of Kavieo
Part of the Kavieo Creator Economy Glossary, written from inside the platform. Cross-references to related terms below.
A structured digital education product, usually multi-module video lessons with progress tracking, sold as either a one-time purchase or cohort enrollment.
A course that runs in time-bound batches with a start date, group of students, and live elements — opposite of self-paced evergreen courses.
Trigger-based email sequences that fire automatically on customer events — purchase, signup, cart abandon, course complete.